Marketing Myths About Women
by Kevin Nunley

We have long known that women determine how up to 80 percent of a
family's income is spent. That means trillions of dollars in
sales for companies each year.

Here are 3 myths about women that you should consider when
marketing your business:

1) Women won't buy based on relationship alone. Not true. Women
frequently choose products or services because the company favors
the environment, contributes to community programs, or deals
fairly with disadvantaged nations or groups.

2) Women like to shop. Not necessarily. Studies show more than
half of women say shopping is a chore they would rather skip.
Don't expect to increase sales by making the shopping experience
longer or more involved.

3) Women don't start businesses. That myth becomes more wrong
each year. Women now start new companies twice as often as men.
Companies owned by women employ more people than the 500 biggest
corporations in America combined.

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