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More tips for SoHo Marketers... Enjoy and profit!

 

* Always answer all your e-mail messages as soon as possible. Nothing will lose a sale more quickly than not responding to a prospect in time. If you don't, it could anger your customers, and they could ask for a refund. You may lose a sale because they want you to answer a question before they place their order.
 

* Construct a professional looking web site even if you have only a tiny budget. You could use free graphics, designs, list servers and other tools offered online. Just go to your search engine or web directory of choice, and type in "free (what you want)" and you will usually find it.


* Always look for new strategies to increase your sales. You could take classes, subscribe to ezines and magazines, read books or ebooks, etc. Internet business and technology move extremely fast. Strive to keep up so you don't get left behind before you've even started.


* Prevent slow sales periods by planning ahead. Plan to add extra bonuses, hold a sale or package your product with other products. For example, you could say, "Buy one, get one free!" Another example would be, "Buy over $25 worth of products, and we'll send five free bonuses!"


* Make more commissions from your affiliate programs by always giving your own endorsements for the products. They usually generate more sales than ads. For example, you could say, "This ebook sent chills up and down my spine! I can't recommend buying it nearly strongly enough!" Another example, "All I have to say is, 'Wow! It's that good!'"


* Speed up your internet access. You can get your online business tasks done faster, which will help you stay ahead of your competition. You can speed up your research, online marketing tools, internet utilities, software downloads, and just about every single thing you do online.


* Always allow people who do not have time to explore your site to download your web site in ebook format. This will allow them time to view it offline. Just compile it like you would a normal ebook. Consider also turning it into it into a viral marketing tool by allowing people to give it away to others for free.


* Employ lots of headlines and sub-headlines on your web site. This will hold people's attention, and keep them at your web site longer. Sometimes people don't have time to read a whole sales letter. This'll allow you to sell to people who are skimmers. It will also get the reader's full attention at the same time.


* Take advantage of popular fads. If something is popular at the current time, put up a web site about it. Just promote your main site on the fad web site. You could also send off a quick article or press release about it to get free publicity. You could also do this with popular search engine keywords and phrases.


* Let your prospects to choose between a retail or wholesale price. Of course, you'll need to make a profit on the wholesale price. Just charge people a monthly or yearly membership fee to always get your products at wholesale cost. Your business would be like the offline wholesale shopping clubs.


* Allow other related web sites that don't have a chat room to link to yours. They'll get use of a free chat room, and you'll draw extra traffic to your site. Just publish your ad right above the chat room area. Your ad will draw extra exposure from all the other web sites sending traffic to it.


* Increase the perceived value of your free items and bonuses by including the retail dollar amount the freebies would normally sell for. For example, you could say, "Bonus 1# Marketing Tips Newsletter (a value of $100)." Another example, "Get 7 Bonuses With A Retail Value Of $250! That more than pays for your purchase!"


* Create your own web ring. You will gain highly targeted traffic to your web site, and others will link to your site because they'll want to join the ring. For example, if you were selling products to net marketers, you would want to start an internet marketing web ring. You would then draw your target audience.


* Always explain to visitors the point or focus of your web site. Tell them what things they can do or which goals they can accomplish while visiting your site. For example, you could say, "Read 50 Free Web Marketing Tips So You Can Increase Your Sales! Be sure to Check Our Wide Selection Of Online Marketing Ebooks!"


* Make your guests feel comfortable at your web site. Give them your main business address. Your visitors may not trust you if you're using a P.O. Box. If you want to make them feel really comfortable, give them your business, home, and cell phone number. Then they will know they can contact you quickly if they need help.


* Include a FAQ (Frequently Asked Questions Page) on your web site or via email on an autoresponder. This will give your customers extra convenience without having to contact you. Of course, there are some questions you can't answer by using Frequently Asked Questions. You will get questions that you never thought of, but you can just keep adding them to your list. Customers always appreciate a source for quick information on a web site...

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