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* Work to always keep your loyal customers happy because they are your
future profits. Give them discounts and free gifts as often as possible. If you are thoughtful and loyal to your customers, most of them will be your customers forever. They will make up about eighty percent of
your business and profits.
* Spread your advertisements over the entire internet by allowing your visitors to give your online freebies away. Just include your ad somewhere inside them. You could also start
an affiliate program, and pay people to run your ads. You could also give your affiliates viral marketing tools such as ebooks or articles.
* Make it easy for your affiliates to make sales. Supply them proven
ads to use, make it easy for prospects to order and provide helpful affiliate statistics. Affiliates want high or fair commissions, notification of sales, lifetime income, residual income, a good tracking system and
professional training.
* Find ezine publishers and web masters to run your ads for free. Allow
them to join your affiliate program and earn commissions on the sales. You could also offer them a freebie, such as the product you're selling for free, an advertisement in your ezine in return, etc. It also helps
to compliment the publishers as well as praising their ezines.
* Help your products sell quickly by adding lots of bonuses. You could get the free bonuses for little or no cost by joint venturing with other
businesses. You could go to the "freebies" directories and find things. Then you could ask the legal owner's permission to use the item as a free bonus for your product.
* Experiment using different web site
color themes to see which combinations will sell your product better. You can also test the size and style of your web site text. For example, red usually signals: stop, anger, excitement, love, sex, fun, etc.
Another example, blue usually signals: relaxation, authority, coolness, etc.
* Promise your readers an end result or outcome in your ad. You must give them a solid guarantee that
your product will solve their problem. For example, you could say, "We guarantee you will get over your shyness in 21 days or less or your money back."
* Don't ever assume that readers believe
the information in your ad copy. You need to back-up all your claims with irrefutable evidence. For example, you could include testimonials, expert endorsements, third party tests or studies, strong guarantees, a
list of customers, pictures of customers, etc.
* Offer your customers free shipping. If you can't afford that, you can give free shipping to customers who buy over a certain dollar amount to raise profits.
You could also charge other businesses for inserting ads in your product package. This will make up for your free shipping losses.
* Test your web site regularly for ordering glitches, bad links, broken
graphics, etc. Those kinds of errors will make your business look unprofessional. If your visitors can't order, navigate to where they want to go or see pictures of your product, they
likely won't revisit or order.
* Utilize free advertising as much as possible. Experiment with a wide variety of free advertising options like banner and link exchanges, classifieds, newsgroups, ad swaps,
joint venturing, viral marketing, web rings, message boards, trading content, etc. Don't ever be afraid to try out something new or different.
* Increase credibility for your business by publishing an ezine
and writing articles. Your customers and prospects will see you as an expert and trust you. You could also submit your articles to other ezines for republishing and publicity. Just require them to include your
resource box at the end of the article.
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